SAUDi 100 BRANDS

A 360° professional development program designed to support Saudi fashion brands in building creative strength, commercial capability, and long-term readiness.
APPLICATIONS WILL BE OPEN SOON.
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About Us

Saudi 100 Brands is a national development program designed to empower local fashion brands with the guidance, resources, and opportunities needed to accelerate their growth. Season 5 introduces a more tailored experience in which each brand receives support aligned with its stage of development. Depending on the assigned pathway, participants draw from a broader ecosystem of world-class mentorship, specialized masterclasses, and strategic business development tracks. This adaptive yet holistic model strengthens both creative and commercial capabilities, enabling brands to scale effectively across local, regional, and international markets.

Why Join

Saudi 100 Brands supports the full Saudi fashion ecosystem, from emerging designers to established and publicly listed companies. The program combines creative development with practical business guidance, offering structured support that helps brands refine their identity, strengthen operations, and prepare for sustainable growth, at a pace aligned with their ambition and readiness.
Any fashion brand with a Saudi Commercial Registration (CR) and headquarters in Saudi Arabia is eligible to apply, whether private or public. One platform. Every stage.

Your next chapter starts here.

The Programs We Offer

Season 5 introduces a redesigned structure built around three development pathways, each tailored to support brands at different stages of their journey. The new model allows us to match brands with the pathways that best aligns with their assessed needs and growth potential.
Pathway 1

Designed for brands working on building their identity and commercial foundations, with a strong focus on online-driven growth.

Pathway 2

A specialized development track for brands that require deeper, targeted support based on their specific business and creative needs.

Pathway 3

Built for established brands preparing to strengthen or expand their presence in regional and international markets.

How Brands Are Assigned to Their Pathways

Each selected brand undergoes a detailed assessment that evaluates creative development, operational readiness, and commercial goals. Based on this assessment, brands are placed into the pathway that will provide the most relevant support and strategic value.

Eligible Brands

Saudi 100 Brands welcomes applications from Saudi owned and based brands, designers, and fashion entrepreneurs working in the following categories:

Couture

Ready-to-Wear

Beauty

Jewelry

Bags

Footwear

fragrance

Brands operating in these categories are encouraged to apply and join a program dedicated to advancing the future of Saudi fashion.

Success Stories

1886 has grown from a student founded streetwear label into one of Saudi Arabia’s most influential contemporary brands. Its rise began with strong cultural momentum driven by Saudi youth and early media support from local outlets. The brand expanded from online sales into a major retail network, including a flagship at The Solitaire in Riyadh and stores in Jeddah, Abha, and AlUla. International visibility increased through pop ups at Harvey Nichols Kuwait and Galeries Lafayette Paris, while stockists such as Rubaiyat and Harvey Nichols Riyadh reinforced demand. Over three Riyadh Fashion Week seasons, the brand earned praise from Harper’s Bazaar Arabia, MILLE, Modem, WWD, and YUNG. With growing influencer traction and a shift toward elevated urban luxury, 1886 continues to define Saudi streetwear on a regional and global level.
1886
Street Wear Brand
Abadia has become a leading ethical luxury brand from Saudi Arabia, known for its craftsmanship and cultural narrative. Its growth includes partnerships with Harvey Nichols Dubai and Kuwait, Boutique N, Bloomingdales Saudi Arabia, and Galeries Lafayette-Haussmann. A major milestone was becoming the first Saudi brand stocked by Net-A Porter, followed by listings with Luisa Via Roma, Ounass, Ancote, Art Haus Taiwan, Threads Styling, and a Dubai pop up. The brand expanded further by opening its own Paris showroom, strengthening buyer access and international visibility. Investment supports enabled improvements in production, supply chain, and team growth. With strong regional activations and consistent global press coverage in WWD, Vogue, Harper’s Bazaar Arabia, and Grazia, Abadia stands as a key Saudi luxury brand with international reach.
Abadia
Ready To Wear Brand
Jayla has rapidly expanded into one of Saudi Arabia’s most widely distributed beauty and body care brands. It operates a large network of boutiques across Riyadh, Jeddah, Makkah, Madinah, Dammam, Al Ahsa, Abha, Tabuk, and AlUla, showing strong national scale. The brand also secured distribution through major pharmacies, most notably Al Dawaa, which increased daily consumer access and visibility. Jayla maintains constant engagement through mall activations, pop ups, and strong social media marketing that drives discovery and customer loyalty. Media coverage, including an Arab News feature highlighting its perfume inspired body care ranges and collaborations with perfumers, has reinforced product credibility. With rapid retail growth, pharmacy placement, and a strong digital presence, Jayla has become a leading Saudi beauty success story.
Jayla
Beauty & Body Care Brand
Charmaleena is one of Saudi Arabia’s most respected fine jewelry brands, known for its heritage inspired designs and luxury craftsmanship. Its retail presence includes a flagship boutique in Jeddah and a design studio and showroom in Riyadh that hosts private client appointments and curated events. The brand also maintains strong digital reach and participates in regional pop ups and showcases across the Gulf. Its wholesale strategy includes premium partnerships with Ounass and activations with Harvey Nichols Riyadh. Charmaleena has earned notable recognition, including Jewelry Brand of the Year at the Saudi Fashion Awards 2025. It continues to appear in major media outlets such as Vogue Arabia, Harper’s Bazaar Arabia, AE World, Arab News, JDEED, and CairoScene. With steady regional growth and consistent press coverage, Charmaleena remains a leading example of Saudi luxury done with authenticity and elegance.
Charmaleena
Jewelry Brand
Previous Mentors

Alexandra Van Houtte

Founder & CEO of TAGWALK
About Her

Holli Rogers

Chief Brand Officer for FARFETCH & Chair Browns Fashion
About Her

Elizabeth Von Der Goltz

Chief Executive | Luxury and Fashion Retail | Revenue and Strategy | E-Commerce
About Her

Julien Gommichon

President, Americas Diptyque; Former Managing Director, Chanel MEA; Former Executive VP, Chanel Beauty USA
About Him

Marie-Laure Dubuisson

CBO, Byredo; Former CMO, Longchamp
About Her

Nayla Touma

Former Global Buying Director, MatchesFashion; Former Buying Director, Net-A-Porter; Former Head Buyer, Bergdorf Goodman
About Her

Mauro Grimaldi

Strategic Advisor to the Richemont Group, Fashion & Accessories Department; Former CEO, Emilio Pucci
About Him

Emmanuel Tisseyre

Galeries Lafayettes Advisor; VP Operations, DFS Group (LVMH)
About Him

Akiko Takashima

Founder, Strategy Luxe; Chief Marketing Officer, Dundas Worldwide; Brand Strategist
About Him

Sara Kozlowski

Expert in design strategies + sustainability Vice President of Program Strategies / Education & Sustainability initiatives at the CFDA
About Him

FREQUENTlY ASKED QUESTIONS

Program Overview

Saudi 100 Brands is a development program designed to support fashion companies, brands, and designers at different stages of their growth. Depending on the assigned pathway, participants gain access to a range of learning, development, and business support opportunities that may include training sessions, expert guidance, and practical interventions tailored to their needs. Throughout the program, brands work on strengthening their creative direction, commercial foundations, and operational capabilities. By the end of the program, participants are better equipped to progress confidently within their markets and prepare for their next stage of growth.

The program runs for up to one full year, with a mix of development touchpoints scheduled throughout the year based on brand needs.

Yes. The program is fully funded by the Fashion Commission under the Ministry of Culture. Participation is free. However, brands may incur minor nonprofit related expenses such as shipping samples to mentors or participating in retail or wholesale related activities.

Program Participants

The program is open to Saudi-owned and Saudi-based designers, brands, and entrepreneurs working in the fields of garments, footwear, leather goods, jewelry, accessories, beauty, and fragrance.
To be eligible, applicants must meet the following minimum requirements:

  • Applicants must be 18 years of age or older
  • Have a Zakat and VAT Certificate.
  • Have an active Saudi commercial registration in one of the eligible categories for at least one year

Please note that each of the tailored program pathways may include additional criteria specific to their focus and requirements.

Participants are expected to demonstrate active engagement and commitment throughout the program. This includes participating in scheduled program activities, being prepared and responsive, making use of the guidance and resources provided where relevant to their brand, and taking ownership of their development journey. Participants are encouraged to approach the program with a growth mindset and to actively work toward strengthening their brand in line with their goals and the opportunities offered.

Application and Participation

No. Accepted participants must commit to the full duration. Withdrawal may result in a fine.

Finalists will be contacted by email once the selection process is complete. Dates and updates will also be shared on the website and social media platforms.

Yes. Feedback is available upon request. Unsuccessful applicants are welcome to apply again in the following season.

Yes. The Fashion Commission reserves the right to remove participants who violate program rules, legal guidelines, or fail to meet program expectations. Illegal or inappropriate behavior may result in expulsion. Participants must comply with all terms, laws, and evaluation criteria throughout the program.

Web Platform

Yes. All applicants sign a confidentiality agreement. Information is kept private unless required by law or used for internal purposes such as press releases or archival documentation. Only information uploaded by the applicant is stored.

Only mandatory questions must be answered to submit your application.

The support team is available at info@saudi100brand.com

Additional Helpful Questions

No. Both online and offline brands may apply. What matters is that the brand is legally registered, active, and operating within one of the eligible sectors.

No. However, you must have an active product offering and the operational capability to benefit from the program’s training and interventions.

The program provides tools, opportunities, and expert support. While many brands see commercial growth, placements and sales depend on each brand’s performance, readiness, and execution.

Yes. A brand can have multiple founders, but the application must be submitted under one official commercial registration.

Yes. The program accommodates active professionals, but full commitment and attendance are mandatory.

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